Case Studies

How clients use Dalby to scale their websites and campaigns

The examples below are illustrative case studies based on typical engagement patterns. Names have been generalized, and figures reflect outcomes for specific campaigns over defined periods. Results vary by industry, budget, and competition.

E-commerce product photography setup with retail packaging on a table
Retail / E-commerce

NorthPeak Retail: New Website + Native Ad Launch

NorthPeak Retail needed a new e-commerce-ready site and a native advertising presence to support a seasonal product line launch. We rebuilt their site for speed and mobile conversion, then launched a native ad campaign across two networks with rotating creative.

90
Days to Launch
+38%
Lead Volume
-19%
Cost Per Lead
3
Ad Networks

Result: Over a 90-day period following launch, the new site and campaign combination produced a 38% increase in lead volume compared to the prior quarter, with cost per lead down 19%. Performance varied across networks and creative variants.

Healthcare professional reviewing information on a tablet in a clinic setting
Healthcare / Wellness

BrightWell Health: Multi-Channel Search Campaign

BrightWell Health was running a single Google Ads account with limited keyword coverage. We restructured the account, added a Bing Ads campaign, and rebuilt their landing pages for compliance with healthcare advertising policies.

2.4x
CTR Lift
+27%
Conversion Rate
2
Search Platforms
60
Days to Restructure

Result: After restructuring, click-through rate increased 2.4x and on-site conversion rate improved by 27% over a 60-day comparison period. All campaigns remained subject to platform health advertising policy reviews throughout.

Financial analyst reviewing charts and reports on a desktop computer
Financial Services

Vantage Finance Group: Full-Funnel Lead Generation

Vantage Finance Group wanted a coordinated top-to-bottom funnel: awareness content on social platforms, consideration-stage native ads, and conversion-focused landing pages with compliant disclosure language for financial services.

6
Channels Coordinated
+31%
Qualified Leads
-22%
Cost Per Lead
4
Landing Pages Built

Result: Over the first full quarter of the coordinated funnel, qualified lead volume increased 31% while cost per qualified lead decreased 22%. Results reflect this specific account and time period and are not guaranteed for other campaigns.

Food and beverage brand photography with styled product on a table
Food & Beverage

Coastal & Co.: Social-First Brand Refresh

Coastal & Co. needed a refreshed website and a social media strategy spanning Instagram, TikTok, and Facebook ahead of a regional expansion. We rebuilt their site, developed a platform-specific content calendar, and layered in paid social support.

3
Platforms Activated
+44%
Site Traffic
+18%
Engagement Rate
45
Days to Refresh

Result: Within 45 days of the refreshed site and social strategy going live, overall site traffic increased 44% and engagement rate across activated platforms rose 18%. Social platform algorithms and policies remain outside our direct control.

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Dalby Company is a digital advertising agency based in Sherman Oaks, CA. Advertising performance depends on multiple factors including platform policies, competition, creative quality, and budget. We do not guarantee specific results or ad approvals.